由吴长镛主编的《新编商务英语》中的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。若配合本系列教材的其他分册使用，则更能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。
Unit1 Part A Text Text A Business and Your Life Text B Competition in Business Part B Fast Reading!Unit2 Part A Text Text A Marketing Is All Around Us Text B How Marketing Serves Us Part B Fast ReadingUnit3 Part A Text Text A Buying Motives Text B How and Where People Buy Part B Fast Reading!Unit4 Part A Text Text A Selling Text B "I've Never Been Able to Bargain, Even with an ArmenianRug Dealer" Part B Fast Reading!Unit5 Part A Text Text A American Business Heroes Text B Bill Gates Part B Fast ReadingTest1Unit6 Part A Text Text A Types of Business Organizatio Text B The Trouble with Being a Tycoon Part B Fast ReadingUnit7 Part A Text Text A Other Types of Business Organizatio Text B Franchising in China: A Dead Duck? Part B Fast ReadingUnit8 Part A Text Text A The Coca-Cola'Company's Fit Hundred Yea (Ⅰ) Text B The Coca-Cola Company's Fit Hundred Yea (Ⅱ) Part B Fast ReadingUnit9 Part A Text TextA Brand and Brand Names(Ⅰ) Text B Brand and Brand Names (Ⅱ) Part B Fast ReadingUnit9 Part A Text Text A Reaching China's Digital Coume Text B Environmentally Friendly Coume Emerge Part B Fast ReadingTest2Some Important Reading Strategies and SkillsVocabularyKey
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