本书是《品牌包装作品·年鉴》系列的2022-2023册,以精准的专业内容助力快消品品牌面向未来消费需求,降低商品成本,提升市场竞争力及战略上满足品牌资产可持续发展的成长需求。书中商业包装作品涉及食品、饮料、酒、美妆洗护、茶、自有品牌等行业代表性品牌包装范例。收录了众多国内外获奖包装作品及受到市场消费者肯定的品牌包装案例。除保持前几版年鉴较为全面的专业信息内容外,特别加强了针对每个创意团队“专业价值观”的梳理和提炼,以使读者从更立体的专业视角,对创新理念及设计维度进行了解,是一本融合专业智慧,有记录、总结、提升、收藏作用的包装设计视觉信息资料。
这本年鉴收录了包联网关注的近百家包装机构的作品, 领导流行新趋势,青春洋溢的年轻机构的作品,并涵盖了大多数近期获奖包装,为您全方位的呈现了包装作品的新市场导向
包联网是一家专注于包装设计、包装制品行业的B2B服务网站,前身为中国包装设计网,2013年7月8日正式更名为包联网,并启用新的域名pkg.cn。上海智料文化传播有限公司旗下网站。
目录
念相品牌咨询····································2
奎燕品牌创新社··································8
屹涛创意设计(interdesign)·······················14
东方好礼(EASTHOOOLY)·························18
锐品牌(RUI)··································20
蓝色盛火﹙AB.Lab)·····························24
三松品牌策划···································28
上海上鳍(SUMVISUAL)························32
思湃品牌(SparkBranding)·····················34
摩研品牌创意···································38
麟气创意(RINCH)·····························40
世贝品牌设计···································42
禾作文创·······································44
五克氮2创意设计································47
浅行创意(Qinsight)·····························52
秦伟设计·······································54
贤草品牌战略营销咨询···························56
COSONE·······································62
GRANDDESIGN鼓蓝都美术设计···················64
高琛创意·······································68
佑道创意(YUDO)······························71
三人行·········································76
三棵树·········································80
汎羽···········································84
东方包装·······································88
敦阜形象策略···································90
渥得设计·······································92
百绘设计·······································94
元创力设计·····································96
一本设计工作室·································98
驭墨坊专业设计·································100
三乐设计·······································101
御成设计/艾得彼设计工作室·························102
楹峰视觉设计···································104
Pearlfisher·····································108
ProductionType································114
杰荻礼奥(JDO)·······························118
PromptDesign·································122
Workbyworks工作室····························128
言吾言视觉设计(D-TALK)·······················130
五芳斋········································132
巴顿品牌咨询与设计·····························134
梅竞放品牌设计································136
帕特广告(PARTNER)···························142
热浪品牌策划··································146
海拍客品牌设计中心(HIDL)······················152
37°DESIGN····································154
善工设计·······································158
酒重天酒业·····································160
焕象创意·······································163
造趣设(FunDesign)··························166
古格王朝······································168
九田品牌设计(9TIAN)·························172
费戈品牌设计(FIGO)··························174
72LAB········································176
李宏斌·········································178
红方印创意机构································179
左道设计······································182
无非品牌······································184
穆怀祺品牌设计································187
澜帝品牌设计(LITETE)·························188
北京博创设计(BOFLY)·························192
臻观设计(PerfectPointDesign)················196
紫珊营销······································198
东方尚/刘天亮工作室···························200
布谷品牌······································202
西林设计······································204
楷意品牌设计顾问······························207
灵智品牌策划··································210
长伟设计(CHANGWEI)··························212
晏钧设计······································214
盒气(HEQI)··································216
BAIBrand····································220
言森创意······································223
睿伯浩意······································226
盒立方········································230
丰·品牌设计···································234
潘艺夫设计····································236
千域设计······································239
梵茶计········································242
叁布品牌设计(SANBU)··························244
璞梵创意······································246
广维创意设计··································249
立木斤设计····································252
高鹏设计团队··································254
三足鸟品牌策划································258
邢者品牌创意··································260
力莱包装设计··································262
优孚品牌(UFObranding)·························265
力郡品牌策划(LIJUNBRAND)·······················268
卫高创意(VEIKAO)···························270
自白设计(ZBD)······························274
和氏璧设计····································276
大鱼向上品牌设计······························278
乘沁堂品牌策划································281
刚奇创变(CONZ)·····························284
天问品牌管理机构······························288
严选品牌设计··································292
文道营销策划··································294
TUSHIDESIGN·································296
汤臣杰逊品牌新策略····························300
艾地广告······································304
ONE里创意设计································309
点一品牌设计(DOTONE)·······················312
段高峰设计····································314
佳简几何(XIVO)······························320
甲古文创意····································326
香橙壹品品牌(OrangeOne)···················332
张晓宁文化创意································336
飞人谷营销策划································338
卓上品牌设计··································344
龙图创意(LOTO)·····························350
凌云创意······································352
林韶斌品牌设计································358
八马茶业······································364
正解包装设计··································366
潘虎设计实验室································368
新礼记(BOB)································374
醒狮品牌······································378
品赞设计······································380
木头猫插画设计································384
在水一方······································386
大天朝品牌策划································390
匠心人品牌策划································392
何乐不为设计(WhyNotDesign)··················396
符号创意机构··································400
作品分类索引··································405