深解区块链：用技术拓宽商业的边界

定　　价：78 元

• 作者：孙霄汉
• 出版时间：2022/6/1
• ISBN：9787121436918
• 出 版 社：电子工业出版社

• 中图法分类：TP311.135.9 
• 页码：220
• 版次：01
• 开本：16开

内容简介

本书基于作者20多年的信息技术行业的工作经验、丰富的区块链企业投资经验，通过跟踪和研究行业发展，以及参与行业研讨会和拜访企业等方式，结合全球区块链的关键核心应用案例，深入浅出地从区块链对人们的影响切入，以人们深切体会的变化和体验为基础，为读者普及了区块链技术对人们日常生活和工作方式，以及社会结构产生的影响等。此外，作者预测了未来区块链技术可以开拓的商业场景和机会，以让人们更好地适应世界的变化。

作者介绍

孙霄汉上海竑观资产管理有限公司管理合伙人/执行董事，复旦经济学院-杜伦大学博士，亚洲区块链学会荣誉顾问，东华大学区块链实验室高级顾问，西安电子科技大学区块链孵化器创业创新导师，福布斯中国科技与投资的撰稿人，区块链媒体-火星财经的专栏作者。曾任职福建星网锐捷网络股份有限公司（A股上市公司）担任副总经理，Dell（戴尔）科技集团担任高级运营总监，主导的项目获得"迈克.戴尔”总裁奖。主要研究及投资领域包括信息科技、半导体硬件设备、大数据、人工智能领域硬件和软件、物联网、区块链等行业的技术发展路线、行业发展方向及其商业模式、价值链创新等，成功案例有：企查查、聚信立、倍业科技等投资项目。

目 录

目录
第1章 区块链对人们的影响···························································1
1.1 区块链改变工作环境···························································1
1.1.1 公司模式的变化························································1
1.1.2 公司边界越来越模糊··················································5
1.1.3 产品研发从迭代到裂变···············································5
1.1.4 员工激励多元化························································8
1.2 区块链改变生活方式···························································9
1.2.1 信息控制权交回用户··················································9
1.2.2 点对点支付更便捷···················································10
1.2.3 就业更为灵活和自由················································11
1.2.4 信用社会促进交流···················································13
1.3 区块链改变金融体系的分配方式··········································16
1.3.1 收入结构多元化······················································16
1.3.2 激励机制程序化······················································18
1.3.3 分配方式公平化······················································20
第2章 区块链开启的商业机会······················································23
2.1 区块链应用的三个层级······················································23
2.1.1 区块链作为加密货币················································23
2.1.2 区块链作为通证······················································24
2.1.3 区块链作为分布式商业基础设施································25
2.2 区块链的核心优势及可以解决的问题····································26
2.2.1 区块链的核心优势···················································26
2.2.2 可以解决的问题······················································27
2.3 区块链赋予的新商业机会···················································45
2.3.1 金融科技的新范式···················································45
2.3.2 银行结算的新业态···················································45
2.3.3 法律与政务的新变化················································47
2.3.4 传统制造业的新机遇················································49
第3章 区块链突破了新一代信息技术的界限····································51
3.1 当区块链遇到物联网·························································51
3.1.1 Web 3.0································································52
3.1.2 产品溯源与物联网···················································55
3.1.3 工业互联网与数字工厂·············································58
3.2 当区块链遇到大数据·························································60
3.2.1 数字存证与法律维权················································60
3.2.2 数据加密与数据安全、数据共享································62
3.2.3 集中与分布式数据库二分天下···································64
3.3 当区块链遇到人工智能······················································65
3.3.1 智能合约与数字化交易·············································65
3.3.2 物联网硬件设备更加安全、可扩展·····························67
3.3.3 机器之间可交易······················································70
第4章 区块链重构数字化转型的逻辑·············································75
4.1 服务模式转型的趋势·························································75
4.1.1 数据智能化····························································75
4.1.2 资源配置优化·························································77
4.1.3 重新定义数据智能的规则·········································80
4.1.4 重新定义生态体系···················································82
4.2 智能合约定义企业服务······················································84
4.2.1 智能合约定义服务产品·············································84
4.2.2 智能合约定义服务流程·············································86
4.2.3 智能合约定义服务方式·············································88
4.2.4 智能合约定义服务生态·············································90
4.3 构建可信区块链应用生态···················································91
4.3.1 如何创建一个智能合约组织······································91
4.3.2 让大规模协同成为现实·············································92
4.3.3 打造透明的信任机器················································94
第5章 创业者如何All In区块链····················································97
5.1 创业者需知道的·······························································98
5.1.1 区块链的技术价值···················································98
5.1.2 比特币不是区块链···················································99
5.1.3 区块链商业生态系统···············································100
5.1.4 公有链·································································102
5.1.5 巨头们对区块链的态度············································104
5.1.6 区块链与其他技术的相互影响··································105
5.2 创业者需关注的关键能力··················································107
5.2.1 对市场的倾听能力··················································107
5.2.2 对市场的辨析能力··················································108
5.2.3 排除干扰能力························································109
5.3 创业者的思维模式···························································110
5.3.1 慢即快，少即多·····················································110
5.3.2 发散性和收敛性·····················································111
5.3.3 开放式和封闭式·····················································112
第6章 区块链在金融服务领域的应用············································114
6.1 贸易金融·······································································114
6.1.1 云象区块链开发的区块链信用证流转平台···················114
6.1.2 云象区块链的福费廷业务平台··································116
6.1.3 云象区块链开发的区块链数字存证平台······················117
6.1.4 浙商银行的移动数字汇票平台··································120
6.2 金融资产交易·································································122
6.2.1 云象区块链开发的金融产品发行审核监管系统·············122
6.2.2 云象区块链开发的区块链股权交易平台······················124
6.3 供应链金融····································································125
6.3.1 云象区块链开发的供应链金融服务系统······················125
6.3.2 云象区块链开发的区块链互联网支付·························127
6.3.3 供应链溯源：汽车身份标识管理·······························128
6.3.4 区块链电子发票·····················································131
第7章 区块链在实体经济领域的应用············································133
7.1 区块链+物联网·······························································133
7.1.1 IOTA智能加油站···················································134
7.1.2 唯信工业企业生产安全数字化管理平台······················135
7.1.3 可持续的时尚服务··················································137
7.2 区块链+大数据·······························································138
7.2.1 数据隐私和确权：Zyskind········································139
7.2.2 纸贵科技版权存证系统············································141
7.3 医疗、工业、能源、农业领域的应用案例·····························142
7.3.1 医疗：Pokitdok和临床试验管理································142
7.3.2 工业：SKUChain云供应链平台·································145
7.3.3 能源：互动式电网和能源即服务·······························147
7.3.4 农业：Ripe和Ambrosus··········································149
第8章 区块链在社会领域的应用··················································153
8.1 社交、游戏领域的应用案例···············································153
8.1.1 社交：CastBox和ENT············································153
8.1.2 游戏：Cryptokitties迷恋猫和加密兔···························155
8.2 旅游、娱乐领域的应用案例···············································157
8.2.1 旅游：Winding Tree和Cool Cousin································157
8.2.2 娱乐：Choon和OMI··············································160
8.3 房地产领域的应用案例·····················································166
8.3.1 ChromaWay房产中介·············································166
8.3.2 Propy··································································168
第9章 区块链在公共服务领域的应用············································170
9.1 公益福利领域的应用案例··················································170
9.1.1 Follow My Vote投票软件·········································170
9.1.2 BitGive慈善基金会················································172
9.1.3 BitNation项目·······················································173
9.2 政务管理领域的应用案例··················································174
9.2.1 E-Estonia······························································175
9.2.2 Zug数字ID··························································175
9.3 文化教育领域的应用案例··················································178
9.3.1 EDUBLOCS项目···················································178
9.3.2 DISCIPLINA项目··················································179
9.3.3 Blockcerts学历认证平台··········································181
附录A 区块链项目的价值评估模型················································182
附录B 区块链常用术语（A～Z）··················································185
结语··························································································195
参考文献····················································································197