国际商务函电(修订本 全国外经贸院校高职高专英语系列精品教材)
定 价:48 元
丛书名:全国外经贸院校高职高专英语系列精品教材
- 作者: 姚元,孟雅楠 编
- 出版时间:2021/3/1
- ISBN:9787510335808
- 出 版 社:中国商务出版社
- 中图法分类:F740
- 页码:
- 纸张:胶版纸
- 版次:3
- 开本:16开
《国际商务函电(修订本 全国外经贸院校高职高专英语系列精品教材)》这一教材的编者深入调研企业现状,结合课堂要求与实践情况,对该教材进行了新的修订、补充与完善。本教材及时新内容,优化类型结构,选用全新的范例来体现其专业性与前瞻性。同时,再版后的教材充分利用多媒体教学手段,开发了相关视频教学、互动教学等软件,有效提高教学质量。全书内容共由七部分组成,即:函电格式与写作原则、客户开发函、交易条件磋商函、执行合同函、纠纷处理函、综合写作任务和附录。
HOW TO WRITE PROPER BUSINESS EMAILS?
PART Ⅰ DEVELOPING POTENTIAL CUSTOMERS
Task 1 Establishing Trade Relations
Lesson 1 Introducing a Trading Company
Lesson 2 Sellers Asking to Establish Trade Relations
Lesson 3 Sellers Highlighting Specialties
Lesson 4 Buyers Asking to Establish Trade Relations
PART Ⅱ NEGOTIATING A CONTRACT
Task 2 Making Inquiries and Offers
Lesson 5 A General Inquiry
Lesson 6 A Specific Inquiry
Lesson 7 An Offer to a General Inquiry
Lesson 8 An Offer to a Specific Inquiry
Lesson 9 Offering Substitute
Task 3 Making Counter-offers
Lesson 10 A Counter-offer (1)
Lesson 11 A Counter-offer (2)
Lesson 12 A Counter-offer (3)
Lesson 13 A Counter-offer (4)
Task 4 Discussing Packaging Issues
Lesson 14 Packing Requirements
Lesson 15 Packing Arrangements
Lesson 16 Shipping Marks
Task 5 Discussing Samples
Lesson 17 Requesting Sampling Fee
Lesson 18 Sending Samples
Task 6 Discussing Shipment Term
Lesson 19 Inquiring About Time of Shipment
Lesson 20 Inquiring About Mode of Shipment
Task 7 Discussing Payment Terms
Lesson 21 Stating Terms of Payment
Lesson 22 Granting a Request for Easier Terms of Payment
Lesson 23 Rejecting a Request for Easier Terms of Payment
Task 8 Concluding a Transaction
Lesson 24 Sending a Purchase Order
Lesson 25 Sending a Proforma Invoice
Lesson 26 Counter-signature
Lesson 27 A Specimen of Sales Contract
Part Ⅲ EXECUTING A CONTRACT
Task 9 Handling Payment Issues
Lesson 28 Urging for the Establishment of LC
Lesson 29 Advising Establishment of LC
Lesson 30 A Sample LC
Lesson 31 Asking for Amendment to LC
Lesson 32 Urging for Balance Payment
Task 10 Handling Shipment Issues
Lesson 33 Urging Shipment
Lesson 34 Shipping Advice
Part Ⅳ SETTLING TRADE DISPUTES
Task 11 Making Claims and Adjustment