全国高等学校商务英语精品教材:商务英语综合教程(4)
定 价:35 元
- 作者:蔡芸,朱文忠 编
- 出版时间:2009/7/1
- ISBN:9787040274080
- 出 版 社:高等教育出版社
- 中图法分类:F71
- 页码:320
- 纸张:胶版纸
- 版次:1
- 开本:16开
《全国高等学校商务英语精品教材:商务英语综合教程(4)》为商务英语专业或英语专业商务方向基础课程编写,旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。
《全国高等学校商务英语精品教材:商务英语综合教程(4)》特色:
“语言”——重视语言基本功和语言综合训练
“人文”——从日常生活到社会生活,逐渐扩展学生的视野
“商科”——涉及经济、贸易、金融、管理、营销等
配套资源
《教学参考书》(1~4)提供课文讲解、答案、录音文本和两篇课文译文;
《学·练·考》(1~4)设计了综合性巩固练习,供学生自主学习使用;书后附MP3光盘,包含综合教程和学·练·考的录音。
Unit 1 The Natureof Politics: Realism and Idealism
Warm-up Activities
Listening & Speaking
Intensive Reading
The Nature of Politics: Realism and Idealism
Extensive Reading
Criticisms of Congress
Reading & Writing
The American Presidency
Unit 2 International Relations
Warm-up Activities
Listening & Speaking
Intensive Reading
Balances and Imbalances of Power
Extensive Reading
What the United Nations Needs
Reading & Writing
South-South Cooperation: Trade as a Means
Unit 3 Peace and War
Warm-up Activities
Listening & Speaking
Intensive Reading
What Causes War?
Extensive Reading
Six Conditions Create Way to Peace
Reading & Writing
Peace and Security Begins with Youth
Unit 4 Business Ethics
Warm-up Activities
Listening & Speaking
Intensive Reading
A Reflection on Business Ethics
Extensive Reading
Corporate Philanthropy Responds to Disasters
Reading & Writing
A Question of Business Ethics
Unit 5 Money and Banking
Warm-up Activities
Listening & Speaking
Intensive Reading
Inflation, Banking, and Economic Growth
Extensive Reading
Younger Americans Going Deeper into Debt
Reading & Writing
Sales Contract
Unit 6 Investment
Warm-up Activities
Listening & Speaking
Intensive Reading
Essentials of Investing
Extensive Reading
Stock Market Strategies That Make a Difference
Reading & Writing
7th Films Inc. Investment Proposal
Unit 7 Globalization
Unit 8 Leadership
Unit 9 Logistics
Unit 10Corporate Culture
Unit 11 International Business and Law
Words&Expressions