《职通英语》系列教材旨在贯彻《国家中长期教育改革和发展规划纲要(2010-2020年)》,全面推进中等和高等职业教育衔接,打造中、高职英语学习的完整体系,巩固和夯实中高职学生的英语语言基础,全面提升学生的职场交际能力。《职通英语工商管理模块/“十二五”职业教育国家规划教材》是“十二五”职业教育国家规划教材《职通英语》的行业分册,旨在培养学生在行业领域的真实工作情境中的英语综合运用能力,深化行业认知,夯实专业技能。本册包含8个单元,供一个学期使用,配备电子版教参和音频。
UNIT 1 Enterprise Cognition
Ⅰ. Starter
Ⅱ. Learn to Know
Passage One: Haier —— No. 1 Global Home Appliance Brand
Passage Two: Microsoft Corporation —— Forerunner of PC Software Maker
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
Ⅵ. After-class Snack
UNIT 2 Human Resources Management
Ⅰ. Starter
Ⅱ. Learn to Know
Passage One: Human Resources Management (HRM)
Passage Two: Being a Human Resources Manager
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
VI. After-class Snack
UNIT 3 Financial Management
I. Starter
II. Learn to Know
Passage One: Introduction to Financial Management
Passage Two: How to Manage Finance
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
VI. After-class Snack
UNIT 4 Marketing Management
I. Starter
I1. Learn to Know
Passage One: Marketing Management
Passage Two: Marketing Management Philosophies
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
Ⅵ. After-class Snack
UNIT 5 Quality Management
I. Starter
Ⅱ. Learn to Know
Passage One: Five Important Steps in Total Quafity Management
Passage Two: A Model for Total Quafity Management
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
Ⅵ. After-class Snack
UNIT 6 Production Management
Ⅰ. Starter
Ⅱ. Learn to Know
Passage One: Production Management
Passage Two: Production Management Methods and Models
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
Ⅵ. After-class Snack
UNIT 7 Research and Development
Management
I. Starter
II. Learn to Know
Passage One: R&D Management Duties
Passage Two: How to Become an R&D Manager
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
Ⅵ. After-class Snack
UNIT 8 Information Management
I. Starter
II. Learn to Know
Passage One: Enterprise Information Management
Passage Two: Information Technology in Business Management
Ⅲ. Circumstance for Listening
IV. Circumstance for Speaking
Ⅴ. Extension
Ⅵ. After-class Snack
Vocabulary